About us

Rooted in research. Made with intention.

Potion Power began in a research laboratory — and found its purpose in a kitchen. Both, it turns out, were asking the same question: what does the body actually need?

I am Dr Anjali Vithlani Bhatt — a food scientist, nutritionist, and the founder of Potion Power. My doctoral research focused on the antioxidative properties of traditional Indian ingredients: the extraordinary nutritional intelligence embedded in foods that modern lifestyles have largely set aside. The deeper I went into that research, the clearer it became that traditional Indian dietary knowledge wasn't folklore — it was food science, arrived at through centuries of careful observation.

"The herbs I was studying in academic literature belonged in people's daily lives — not locked away in research papers or diluted beyond recognition in supplement capsules."

The decision to build Potion Power came from two directions at once. The first was scientific — I could see a clear gap between what the evidence supported and what was actually available: honest, zero-additive functional foods formulated with real nutritional intent. The second was deeply personal. As a mother, I found myself thinking about how many women today miss the postpartum nourishment that traditionally came from family — the 40-day care, the Gujarati preparations of Katlu and Batrisu, the foods designed specifically for healing, recovery, and rebuilding strength after childbirth. I had both the knowledge and the conviction to bring that back in a form that works for modern life.

Potion Power began with postpartum nourishment bars, followed by Moon Cycle Bars for menstrual care, and has grown into a full range of functional teas, elixirs, and wellness foods — each one formulated from the same starting point: what does this phase of life require, and which ingredients does the evidence actually support?

What every Potion Power product stands for

Zero additives

No fillers, preservatives, or artificial anything. What is on the label is everything that is in the product — nothing added, nothing hidden.

Research-backed

Every herb and ingredient is chosen based on nutritional evidence. The formulations draw on published research and a PhD's worth of understanding of how these ingredients actually work.

Rooted in tradition

Traditional Indian dietary systems understood functional nutrition long before modern science named it. Potion Power takes that knowledge seriously and translates it honestly.